Creating an Effective Call Opener (What you say after: "Hello, My name is...)

Here's a tip we discussed in yesterday's online sales training workshop for inside sales professionals:

When creating an effective opener (What you say after, "Hello, my name is...") it's important to remember that: "People don't buy things, they buy solutions to problems".

So ask yourself.... What problems does your prospect have that your product or service can solve?

I've included some quotes that may help set your thinking down the right path:

Charles Revlon: 'In the factory we make cosmetics. In the store we sell hope.'

Leo McGinneva on why people buy quarter-inch drill bits: 'They don't want quarter-inch bits. They want quarter-inch holes.'

Think of the problems your prospect probably has that you know your product or service can solve and then mention that problem/s in your opener in order to create interest and not resistance.

If you missed the class and want to know when we will have another, visit: http://www.salesbuzz.com/free-demo/sign-up.aspx