Price Objection in a New Economy

Today's price objection is different then yesterday's price objections. With the new economy, businesses and consumers will be more careful about how they spend or invest their cash. There are plenty of sales trainers out there that will "sell" you on "how to gain new business without cutting price in today's economy" however I believe that is just a crafty hook to lure desperate business owners in.

It's my belief that the new price objection can not be handled the same as it has been in the past. The reason for the price objection is different than what it used to be. Businesses will need to find ways to make / offer their products / services better while reducing their overhead as well as possibly finding new creative ways to do business while being more profitable even if they also have to lower price.

So I agree, simply cutting price is "weak". However those with smart business sense will realize that today's "new" economy calls for new creative ways to offer your products / services at a higher profit margin even if you lower your price.